Quote of the Week
February 15th, 2010 |
Published in
Posts by Elizabeth, Quote of the Week
by Elizabeth Husserl R.
“Very often, when campaigns fail, it’s not because people didn’t give, it’s because they weren’t asked. In fundraising, asking is the name of the game.
The problem is, only for the rarest person is asking for a gift easy. For most of us, the discomfort is so strong we’ll invent 100 excuses to procrastinate.
Despite any training, despite any inspirational send-off, asking will always be the biggest challenge.
What can temper the fear to some degree is keeping in mind that prospects, who are usually more sensitive than we expect, respond favorably to solicitors who are dedicated and genuinely enthusiastic about the causes they represent.”
- from Guidestar’s: 20 Biggest Fundraising Mistakes