(from Guest Blogger, Leanne Grossman)
Last week, I canceled my San Francisco Chronicle subscription, and the clerk offered me four other ways to get the Chronicle for less money, but I declined.
One week later, I received another call, “This is Jeannette from the San Francisco Chronicle. Leanne, we DEEPLY miss you,”
I was shocked, then humored. How could someone who doesn’t know me miss me? And does the marketing department at the paper really think I will believe this pronouncement and change my mind?
I didn’t and I haven’t.
Your supporters are sharp. No matter what you may want them to do or give, they won’t follow through if they detect insincerity or coercion in your communications.
When you’re sincere, you share the care you have about your cause.
When you’re sincere, expressing how you feel about that cause comes more easily.
When you’re sincere, others feel it and want to unite with your goals.
So whether you’re writing a direct mail piece, personal letter, fundraising blog, Tweet, or thank you note, keep it simple; keep it sincere.